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Writer's pictureCynthia Haller

Will blogs become popular again?


Woman in a black and white striped top and black pants sitting cross legged on a pink cloud with a pink laptop on her laps

You may not know it, but Home Cyn Home did once upon a long time ago start with a blog, that wasn't even called Home Cyn Home. Let me take you back to a time were blogs weren't much of a thing and people would just write about anything for the sake of writing. Back in 2004, a few months after I made the insane move of relocating to India, some of my friend suggested I start a blog to tell everyone about my "adventures". I signed up with the platform blogger, and launched "Cyn's adventures in India" which I think I kept under that name until 2013 before going for Home Cyn Home. It was still pretty much a lifestyle blog back then and I wrote about my daily life in India, being a parent, and shared a lot of recipes and crafts project ideas. One thing led to another and it became more about crafts projects and home decor, and then I started selling my art on Society6. That blog started on Blogger back in 2004 stayed up until 2022 when I decided to shut that door once and for all and wanting to focus on building my design brand. Back then the blogging world had been loosing steam for a while and we were all trying to leverage the power of social media. If you were a content creator or an artist trying to make it, Instagram was where you should be and when I really started focusing on it back in 2014, it was all about curated feeds and pretty pictures. We now all know how that went and how Instagram lost it's lustre. It's now cheap entertainment, lousy reels and abysmal engagement galore! With the recent series of events that include Meta being able to use any user's content to train their AI without our consent. This has lead many artists such as myself to rethink how I share things online and what I share on social media. Here we are, trying new strategies, many of us joined Cara or focused on growing their newsletter or Patreon page, but honestly what I see and feel is a general social media fatigue affecting us all. Yes! I am really feeling the exhaustion of constantly being bombarded by content, drama, controversies, idiotic pranks and the occasional artsy stuff I care about on Facebook / Instagram / Threads (I don't even bother about Twitter / X anymore). Posting a picture on Instagram just so 20 people can see it isn't exciting, and i really feel like I have to force myself to create pretty pictures these days and I know I am not the only one. Ironically I came upon a Thread where another artist was wondering if we were going to witness a blog revival recently. This got me thinking, and thinking real hard and I have been asking me that question a lot in the past few months. Will blogs become popular again? In the light of everything that is going on with Meta, I think it's worth a shot, it's not like engagement on Instagram can sink any lower than it does when you are close to zero already. Maybe, just maybe, it would be time to go back to the once golden age of blogging which hit its sweet spot circa 2009-10 and use that seemingly "old fashioned" way of connecting with our audience once more. It worked back then, I can see it working again. In a world of social media saturation and fatigue, spending a few minutes a day reading content rather than watch a grow man fart in water in a 15 seconds reall might actually just what most people need. What do you guys think? Should I focus on making more blog content? What would you be interested to read about?

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