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Paisley is making a comeback

Writer: Cynthia HallerCynthia Haller

Magenta cocktail napkins with a 70s mod paisley design

Trends come and go, what was in got, out and then in again. Live long enough and you realise everything can be made new again. We saw it happening with mid-century modern designs, 90s fashion, grandmillenial home decor, and the 70s mod aesthetic. Right now, paisley is making a comeback if we are to keep an eye on trends. Not that paisley ever really went completely off the grid to begin with, but it wasn't prominent a trend as it is posing itself to be right now. The first hint of the rise of paisley came last year with Cowboy chic aesthetic trending, suddenly cowboy boots and hats became a big thing and I think Beyoncé's country album had something to do with it. From then it's not far a stretch to include bandanas as part of that aesthetic trend and voila! The rise of paisley had its perfect storm coming. Spoonflower tend to organize design challenges around emerging trends and toward the end of 2024, they had come up with a wild west challenge along with a cabincore challenge. Those two trends already compliment each other well, but a few weeks back they also had a paisley revival challenge encouraging designers to play around with timeless paisley motifs and make them new again.


Pink on pink paisley pattern pillow from Society6

Just this morning (as I type this) I sold this pink on pink paisley cushion cover on Society6 and a few months ago I sold the matching 2024 calendar tea towel on Spoonflower. Still on Society6 I also sold a few of these throw pillow with an older paisley pattern I created a few years back. The same pattern in a different colorway sold a few times on Spoonflower as well and I believe as a wallpaper swatch on Raspberry Creek Fabrics. And of course there has been multiple sales of this paisley pattern via Deny Designs for their whole sale partners :




Classic blue and gold paisley motif on a Deny Designs cutting board

Safe to say that if you haven't included paisley pattern design in your portfolio, you should get to it and draw a few paisley motif right away.


The beauty of paisley patterns is that they can be made in just about any style, so it shouldn't be hard to come up with one that fits your style and brand, and you can make it available in several color variations in just a few clicks in Photoshop. Plus paisley will always stay timeless, it's that designs that pops back at regular interval. It was a thing in the 70s, it did make a comeback in the late 80s and early 90s as bandanas and I sweat I had a magenta paisley and pink top during the Y2K years. I also remember having a Nokia 3310 orange paisley case (do I date myself at this point or what?)


My advice if you are a bit lost as to what is trending is to start by paying attention to Spoonflower's design challenges, they are all made around what is starting to trend. You can view their current and upcoming challenge themes even if you aren't selling on Spoonflower yourself.

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